Counsel Funding was founded in 2001 with 2 primary objectives:
Increase the shareholder value of successful closely held businesses
Put cash in the business owner’s pocket.
To do that, we combined our background and experience in management consulting and project management and then applied it to the investment banking industry.
We began working with successful business owners and owner groups in manufacturing, distribution and construction. These owners knew they had created something valuable but weren’t sure how to unlock the value (a.k.a., put cash in their pocket). Counsel Funding:
Helped create a business that was sustainable (capable of surviving past the exit of the founder / primary driver) by:
Creating a leadership team
Systems capable of supporting growth – either organic or through acquisition (in other words, we specialized in creating “platform companies”).
Executed a transaction based on what the owner / owner group wanted
Recapitalization – basically allowed owners to get the “target off their back” and enjoy working “on the business” instead of “in the business”. Unlocked the company’s value by putting cash in their pocket while maintaining a significant ownership percentage of the upside / business growth.
Sale – for those owners who simply wanted to turn the business over to someone else. They had started and grown a successful business but for a host of reasons were simply ready to move on to their next adventure.
Growth capital – if the owner / owner group weren’t quite ready to cash some of their chips in, assisted in finding outside investment (typically subordinated debt or term bank loans).
With the financial crisis of 2008, business valuations decreased dramatically and finding a deal that “made sense” for most owners / owner groups was difficult. So we refocused our efforts on our management consulting business.
In 2016, Counsel Funding was rebranded Pivot Point. The name simply made sense. For example:
Every owner / owner group we worked with had decided to make a pivot – that allowed them comfort and the ability to focus their talents and expertise
Every consulting client made a pivot – typically from one business application to another. Think of a business application as the plumbing in a house. Very little of the plumbing system is visible (e.g., the user interface). However, the visible parts simply do not work unless the hidden parts (e.g., business logic, business process, etc.) work.
Every business application stack has a “pivot point”-what we call the “Pivot Application”. That’s the business application which supports the core purpose of the company. The core purpose does not necessarily equal the industry the company is in.
For example, just because the company is a manufacturer doesn’t mean their pivot application is planning or scheduling. While planning & scheduling are crucial components to overall product quality and market acceptance, the company’s pivot application might actually be their customer service and support application. Or it might be the product lifecycle management application. Once the pivot application is identified, the overall application architecture can be developed and deployed to ensure the company’s “secret sauce” is maintained and enhanced.
Pivot’s happen as a company grows. Small companies need very different kind of applications, people and process v. a medium company v. a large company. Anticipating these “growth pivots” is essential to a company’s success and allows them to grow, uninterrupted, to the next level
Pivot Point joins the ekspert.io community to spearhead the development of an IT consulting / change management “pod”.